Things I have learned in 2022 I

The art of the corporate broadcaster

For Spanish names, a word to the wise -

try to make a sound that's maybe midway between a v and a b,

but more of a caesura.

Put extra stress on this here and that there

before

[pause]

a breath

to make an impact.

Find a word - short and punchy - that starts with a c.

Or maybe a p.

And means desire, or yearning.

Alliteration's good - but not too much.

Always remember the rule of three.

But avoid the colloquial, the clicheed.

Keep to the structure, relate to the pictures and say

nothing

that could ever offend.

Avoid controversy, maximixise emotionality

and. speak. more. slowly.